The International Association of Fire Chiefs and Energizer
Offer a Simple Lifesaving reminder     
Change Your Clock Change Your Battery®

ST. LOUIS (August, 2006) – Americans can cut the chance of dying in a home fire nearly in half by adopting the simple Change Your Clock Change Your Battery® habit and ensuring they have a working smoke alarm. This is why the International Association of Fire Chiefs (IAFC), Energizer and more than 5,800 fire departments across the country are speaking out with a simple message, “Change Your Clock Change Your Battery.”

Working smoke alarms help save lives in home fires. It is a simple concept yet approximately 1,000 children under the age of 20 die annually in house fires – an average of nearly three children each day.

So make fire safety a priority by reminding your families, friends, and neighbors to use the “extra hour” to change their smoke alarm batteries on Sunday, October 29, when they change their clocks (from Daylight Saving Time).

A simple habit can save a life
“The smoke alarm located in the main floor hallway in our home sounded when a bird’s nest caught fire in our chimney,” said homeowner Rosemarie Saar. “It was late evening and we were in our lower level. The smoke alarm alerted us to take quick action and get out of our burning house without any injuries.”

It is a simple message that speaks volumes – change the batteries in your home smoke alarms when you change your clocks in the fall. Even though 96 percent of American homes have smoke alarms, 23 percent do not have at least one smoke alarm that works, mostly due to worn or missing batteries. So, approximately 26 million homes are at needless risk for home fire fatalities due to non-working smoke alarms.

“Fire fatalities most often occur when families are sleeping. Many people believe they will awaken from the smell of smoke. Unfortunately by the time people actually smell the smoke, it is often too late,” says Chief James Harmes, president of the IAFC. “A working smoke alarm can provide critical extra seconds many people need to get out of a fire safely. We have been saying it for 19 years now, but that simple act of changing smoke alarm batteries is truly a lifesaver.”

According to Robert Neimeyer, a forty-four year veteran firefighter and current Fire Chief for the City of Brentwood, Missouri has seen first hand the importance of home smoke alarms. “In addition to saving lives, we have seen that smoke alarms have made families aware of fires sooner, thereby lessening the damage in many home fires.”

19 years of saving lives
In the mid-80’s, the IAFC and Energizer recognized a disturbing trend – despite widespread use of smoke alarms, the number of home fire deaths and injuries continued to increase. Research showed non-working smoke alarms were often responsible. The Change Your Clock Change Your Battery® program was created out of this concern in 1987. Now in its 19th year, the Change Your Clock Change Your Battery message reaches millions of children, senior citizens, and families in communities nationwide.

“When we started this program with the IAFC back in 1987, we had no idea how far this lifesaving message would go,” says Jeff Ziminski, vice president of marketing at Energizer. “What has become clear through the years is that together we are saving lives. We have been able to help reduce home fire casualties through public education about the importance of home smoke alarms and proper smoke alarm maintenance.”

Five common reasons home smoke alarms do not function properly

Each of these reasons is easily remedied by either simply replacing the smoke alarm battery and/or the actual smoke alarm.

The IAFC is a non-profit association representing nearly 13,000 chief fire officers and emergency services leaders worldwide. Its members are the world's leading experts in fire fighting, emergency medical services, terrorism response, hazardous materials spills, natural disasters, search & rescue, and public safety legislation. The organization champions fire safety and prevention through efforts such as Change Your Clock Change Your Battery.

Energizer Holdings, Inc., headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power.

Sources: National Fire Protection Association, International Association of Fire Chiefs, Sense of Smell Institute
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